Email has been the preferred means of communication within companies for years. Whether for internal or external communication, email is the most effective way to be sure that our interlocutor receives our message.

There are, of course, free messaging systems accessible to everyone, but they are rather recommended for individuals. For a company that has a professional domain name, it makes more sense to have a professional email address with its own domain name, which is often that of the brand or site. Here are the top 5 reasons to choose professional email over free email.

Every email advertises you
This professional email address allows you to promote your brand at all times during your communications. Indeed, the domain you use for your email is in the vast majority of cases the same name as your brand, company, website. This domain name will therefore contribute to the promotion of your company with each email sent.

The interlocutor will be more attracted by this domain name and will always pay more attention and trust an email address such as "xx@nom-de-domaine.com" than a free address with Hotmail for example. Also, do not forget to pay attention to your signature at the end of the message, because it too is of paramount importance in each shipment, it is advisable to name in it relevant data about your company and the sender of the message. E-mail.

Goodbye spam and viruses
Regarding spam, professional email has two useful features for any business:

• The first prevents you from ending up in the spam of your interlocutors, who are potentially future customers or suppliers. It would be a shame to convince a prospect orally and that he never read your quote or sales proposal, because he ended up in his spam. You should know that this is a case that happens very regularly with free email addresses. A professional email address is often recognized as reliable in the eyes of couriers, so it is beneficial for the company.

• The majority of hosts offer antivirus or antispam to protect you against any malicious content. These filters will block dangerous messages to ensure optimal security that will prevent you from losing your emails in the event of a virus. In addition, if a virus manages to reach your mailbox, most of these filters provide backups of your exchanges.

  

  The catch-all feature
  The catch-all functionality corresponds to the grouping of all emails sent to the mailboxes of your domain name in your mailbox if you wish. This is a very practical possibility for the self-employed who can now group together all the administrative parts, such as accounting, customer service, etc. in a single mailbox.

In case the company grows, you can always keep these same addresses by making them autonomous via the dashboard of your host.

A professional email address increases your credibility as a brand
The purchase of a domain name for professional messaging is considered a sign of seriousness for many interlocutors. Indeed, the email address linked to the name of the brand or the website is often more reassuring for customers and suppliers. The cause ? All the scams that can now be found just by opening your spam box daily, and it is always possible in the mind of a prospect that spam slips into their emails. So, to avoid confusion, a quote from "xx@gmail.com" is always less credible than a quote sent from "xx@nom-de-la-marque.com".

Adequate storage space
In the vast majority of cases, professional emails have more storage space than free emails. And if you need a larger memory, it is always possible to adapt your mailbox by contacting your host or by going directly to the domain name dashboard, it depends on the service.

To sum up, having professional email is always very beneficial for a company overall, regardless of its size and importance. It will make it possible to ensure the seriousness of the brand, which already facilitates the conversation with a prospect or a potential supplier. The professional email address is an investment that has always proven itself in the face of interlocutors who feel more secure and taken seriously. In addition, if you are present on the Internet, your email also serves as advertising, because it contains your domain name. Finally, free messaging sometimes reserve us (bad) surprises, as we saw again, a few days ago with the case of free Mail clients on Mac. With professional messaging, your security and the protection of your data are guaranteed by your host.